Rome wasn’t built in a day, wise people say.
Great things take some time to shine. Rise of Kingdoms’ success story is a great example of this.
When it was released back in 2018, the numbers were good. In the years after that, they were even better. In 2022, the game reached its peak.
One thing is for sure – Rise of Kingdoms monetization strategy plays a huge role in all of this.
We’re here to cover everything there is to know about the game’s monetization practices. Plus everything else that affects the game’s money-making process.
Let’s begin.
Rise of Kingdoms: Main Game Mechanics
Rise of Kingdoms comes with the usual mechanics for this type of strategy game.
Here is a breakdown of the main elements the game consists of:
- eXploring, eXpanding, eXploiting, eXterminating (4x)
- base building, collecting resources, troop training
- fighting against AI and other players
All of these work together for achieving your ultimate goal – progress. There are a few main mechanics that make all of this possible, so let me guide you through them.
User Retention in Rise of Kingdoms
Every game publisher knows it, player retention is an ongoing challenge. This is the bridge between acquiring and monetizing players.
Strategy games typically come with good retention rates. Is Rise of Kingdoms one of those games? Here are the numbers.
- After day 1, the game keeps about 41% of players
- After 7 days, 20% keep playing
- 30 days later, 9% of players are retained
These numbers bring the game close to the very top of its genre. The top 2% of strategy games keep an average of 52% players after the first day, 25% after seven, and 17% after 28 days (Benchmarks+ platform).
Here are some methods this strategy game uses to retain its players.